The School Age Child
... who learns about disappearing lions, tigers, leopards, rhinos, coral reefs, orcas, birds, salmon, polar bears, and other species, water shortages, pollution, and rising global temperatures, may well become the owner of a computer, a car, may live in a city, dine out, purchase clothes, food, and home consumer goods, very shortly.
The Purpose Driven Brand
91% of global consumers would switch brands if a different brand of similar price and quality supported a good cause. 87% of global consumers believe that business needs to place at least equal weight on society's interests as on business' interests. 54% of consumers don't trust brands. Ouch! The meaningful brand index outperforms the stock market by 120%.