... who learns about disappearing lions, tigers, leopards, rhinos, coral reefs, orcas, birds, salmon, polar bears, and other species, water shortages, pollution, and rising global temperatures, may well become the owner of a computer, a car, may live in a city, dine out, purchase clothes, food, and home consumer goods, very shortly.
91% of global consumers would switch brands if a different brand of similar price and quality supported a good cause. 87% of global consumers believe that business needs to place at least equal weight on society's interests as on business' interests. 54% of consumers don't trust brands. Ouch! The meaningful brand index outperforms the stock market by 120%.
A brand is a story. As the story evolves, the brand evolves.
Successful brands are based on authenticity. Satisfaction, delight, laughter, your site and your brand must communicate feelings.
The Living Brand. We establish a process and a platform, a direction and guideposts for a LIVING brand of emotionally and cognitively authentic stories.
A Living Brand will grow and become more compelling and engaging over time.
A website is a platform for the brand -- a hub for integrated communications and social media engagement.
Robert is a writer, an Emmy® Award winning filmmaker, narrative consultant, and practicing anthropologist. He began his career as a Corporate Communications Director for a regional utility. Lundahl then segued to the technology arena, working with a variety of companies including HP, SAP, Credit Suisse, Blue Cross/Blue Shield, and Sun Microsystems.
Following the creation of a successful global television series, Mr. Lundahl created several long form documentary films for Public Television.
David is formerly a Sr. Marketing Director with Sun Microsystems. He has traveled the world creating innovative branding and marketing channel programs such as Sunergy and Digital Journey: Stories From a Networked Planet (Sun Microsystems).
David has consulted for HP, Cisco Systems, Autodesk and Sun. David has also represented technology solutions in the web and CMS space. He founded a technology start up and a hospitality tour business in the California Wine Country.