perfection and greatness

Perfection is inachievable, but greatness is possible. There are tricks, shortcuts to mastery.

Structure assumes that the vision of the form of the desired result is accessible to everyone.

Emotion is the key to great storytelling, enthralling and engaging, participating in the ancient shared experience that has created whole industries in television and film and for that matter news, books and the internet.

Humor is the salve for the tested heart, the bruised pysche and flesh. Greatness includes extending a warm heart and a human touch.

Blue Circle helps companies strengthen their brand and brand equity, increasing bottom-line value, building success.

Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do.

Steve Jobs

BRAND AS STORY

A brand is a story. As the story evolves, the brand evolves.

Successful brands are based on authenticity. Satisfaction, delight, laughter, your site and your brand must communicate feelings.

The Living Brand. We establish a process and a platform, a direction and guideposts for a LIVING brand.

ROBERT LUNDAHL

Robert Lundahl founded RL | A in 1989. He had been on staff at computer maker Amdahl during the "Mainframe Wars" battling behemoth IBM. Upon leaving Amdahl, RL | A accepted several new clients, among them, Sun Microsystems. Sun led the industry in the server market and further challenged IBM in networked computing and distributed content. 

Lundahl's work continued in broadcast and web and broadened to include documentary filmmaking and activism. He has given shape to some of the largest and most consequential environmental policy movements in a lifetime.

He started Blue Circle Branding in 2015.

Site Photos : Lundahl

DAVID HOWARD

David is formerly a Sr. Marketing Director with Sun Microsystems. He has traveled the world creating innovative branding and marketing channel programs such as Sunergy and Digital Journey: Stories From a Networked Planet (Sun Microsystems).

David has consulted for HP, Cisco Systems, Autodesk and Sun. David has also represented technology solutions in the web and CMS space.  He founded a technology start up and a hospitality tour business in the California Wine Country.